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There is a better way.

For generations people chose a funeral home because of its trusted reputation, its convenient location or, it was recommended by a friend.

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Problem:
Is your funeral home converting as many prospects into customers as you would like? If not, you probably have one of these problems:
  • You are not getting enough visitors.
  • You get visitors, but they leave.
  • You don't have a website.


Solution:
If you are not getting enough traffic to your website, focus on ways to get qualified visitors.

If you are getting traffic, but your website fails to convert visitors into customers, then improve your sites content and call to action.

If you don't have a website, get one! What do you think prospects do when they can't find you online?

If you have a website that looks like it was made by a high-school kid, get a professional website. People assume a lot about you and your company based on what they see.

 

The world has changed.

Consumer trust is not the same. The internet has transformed the way we live our lives, the way we gather information and the way we communicate with friends and family.

Trust, convenience and recommendation will always be important in your business. But, because of the internet, we are experiencing a huge shift in consumer convenience that has never been seen before!

Your customers have discovered the convenience of the internet.

How are you adapting to the new paradigm?

 


Website Planning Tips

To convert more prospects into customers your funeral home website should:

  • have a graphic design that captures a visitors attention and is easy to navigate
  • utilize appropriate digital media to answer visitor questions... build trust and, in the last analysis, turn traffic into business
  • build relationships with your prospects and customers so that your name comes to mind first
    during cycle of service
  • be easy for search engines to find

Send for the FREE Report "Web Marketing Strategy & Tips."


Synchronize Your Message

Your brand is the foundation that supports your funeral home business. Your brand messaging must communicate a consistent story to your community customers and prospects. It must create awareness, loyalty and a positive connection with your target market both online and offline.

”Today, it is not so much about getting families to choose you over your competition. Instead, it is about getting your target market to see you as the only funeral home that provides the solution to their problem.” It is about building a relationship with your prospects over time, so that yours is the funeral home they turn to during the time of need.

"Canadians... are the most engaged audience on the planet! New research shows that 72% of all Canadians use the Internet on a monthly basis. We view the most content. We spend the most time online. 96% of online Canadians get connected via high speed access. Look at the numbers, not your assumptions and act accordingly."

Canadian Internet usage quiz!
By Wayne MacPhail - www.rabble.ca


Your website is an incredible tool that can leverage your brand messaging. From a marketing perspective the idea is to get your prospects to spend time with you, while you satisfy their needs. That sounds easy enough. But, in the real world how do you do that?

"Begin with the end in mind."

James Covey

In the funeral industry online memorialization is one answer. It is a natural, unsolicited touch point that can leverage your funeral home messaging. It is a perfect solution to reinforce your home as the "go to" funeral home in your community. When done right, online memorialization will keep your prospects coming back again and again!



Chart 1 Shows seniors & boomers as the fastest growing groups of Internet users in Canada:

  • usage rates for seniors 65-74 was 45% or four times higher in 2007 than 2000
  • boomer usage moved up to 85% in the 45-54 age group and
  • the 55-64 age group usage was an amazing 70%

If you are you looking for ways to to grow your funeral home business, talk to your prospects and clients where they live… online!
Source: Statistics Canada
General Social Survey 2000, 2003, 2007


Other Considerations

Along with planning the timing and investment of your website project, it's a good idea to consider a website platform that will easily integrate these features now and in the future:

  • search engine optimization -- SEO is the process of improving the volume and quality of traffic to your website from search engines via online search results
  • website analytics -- the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web site usage
  • content management system that is easy to use -- CMS is a computer application used to create, edit, manage, search and publish various kinds of digital media and electronic text on a website
  • data base development, to easily reach out to local prospects with new marketing initiatives
  • digital effects that inform, educate and entertain without being annoying or sacrificing speedy navigation
  • appropriate features that reflect your homes “personal services” like online memorialization, webcasting and online shopping etc.

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Developing sensible online
solutions since 2002.		 FSAC Solution Graphics